Know what you're measuring before you spend another dollar.
Most companies build their martech stack backwards — launching campaigns first, then trying to make sense of dirty data. Kinetik diagnoses the gaps before they cost you.
This helps us calibrate your diagnostic against companies at similar scale and in your industry.
🏥
Healthcare
Health systems, payers, pharma
✈️
Travel & Hospitality
OTAs, airlines, hotels
⚡
Utilities & Energy
Retail energy, broadband
🛍️
Retail & eComm
DTC, marketplace, B2C
💼
Financial Services
Banking, insurance, fintech
📡
Other
Technology, media, other
Select your industry to continue
Layer 01 — Business Objectives
Question 1 of 3
What decisions does your data need to support?
Select all that apply. This maps your measurement requirements to the right framework structure.
📊
Campaign ROI
Spend attribution & revenue
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Conversion Paths
Multi-touch journey mapping
👤
Audience Behavior
Segmentation & propensity
🎯
Media Efficiency
Channel mix & frequency
📈
Retention & LTV
Cohort & lifecycle value
🧪
A/B & Experimentation
Test measurement & significance
Select all that apply
Layer 01 — Business Objectives
Question 2 of 3
Do you have a documented measurement framework?
A measurement framework maps business goals to KPIs, events, and data requirements — before any implementation begins.
✅
Yes — fully documented
We have a living document that's maintained and used
⚠️
Partial — exists but outdated
We have something but it doesn't reflect current state
🧠
Informal — lives in someone's head
The knowledge exists but isn't formalized
❌
No — we haven't built one
We went straight to implementation
Layer 01 — Business Objectives
Question 3 of 3
What is your annual digital campaign spend?
This helps us quantify the dollar exposure created by measurement gaps in your current setup.
💰
Under $500K
💰
$500K — $2M
💰
$2M — $10M
💰
$10M+
Layer 02 — Tag Ecosystem
Question 1 of 3
Which tag management system are you running?
Your TMS determines the scope of the tag audit and which configuration questions are relevant.
🏷️
Google Tag Manager
GTM / server-side GTM
🏷️
Adobe Launch
Experience Platform Tags
🏷️
Tealium iQ
Enterprise TMS
🏷️
Segment
CDP with tag layer
🏷️
Ensighten
Enterprise tag management
🏷️
Signal (BrightTag)
Universal data collection
🔧
Hardcoded Tags
Direct / custom implementation
❓
Unknown / Unsure
Not sure what we're running
🔍
Coming Soon — Tag Scanner
Enter your domain and Kinetik will passively scan your site to detect which tags are actually firing — and cross-reference against what you've declared here.
Select all that apply
Layer 03 — Analytics Data Pipeline
Question 1 of 2
Which data pipeline tools are you using?
Select all that apply. These are the tools that sit between your tag layer and your reporting destination — the pre-ETL layer where data quality is won or lost before it ever reaches your analytics platform.
🔬
Amplitude
Product analytics
📊
Google Analytics 4
GA4 / BigQuery
🎨
Adobe Analytics
AA / CJA
🔄
Mixpanel
Event analytics
📦
Segment / RudderStack
CDP as data pipeline
🏗️
Custom / Warehouse
Snowflake, BigQuery, etc.
Select all that apply
Layer 04 — Campaign Readiness
Question 1 of 2
Do you create tracking specs before launching campaigns?
A tracking spec defines what events, parameters, and user properties need to fire for a campaign to be measurable — before launch day.
✅
Yes — every campaign has one
Tracking specs are part of our launch checklist
🤷
Sometimes — for major campaigns only
We do this selectively based on campaign size
❌
No — we figure it out post-launch
Tracking is addressed after campaigns are live
❓
I don't know what a tracking spec is
This is new terminology for our team
Measurement Readiness Report
Your Organization
Generated · Confidential
42
Readiness Score
At Risk
Business Objectives
61/100
Goals are partially defined but not formalized into measurable KPI structures.
Tag Ecosystem
28/100
Tag inventory is undocumented. No evidence of data layer governance or QA process.
Data Pipeline
34/100
User properties are undefined. Event taxonomy shows no naming convention applied.
Campaign Readiness
55/100
Campaigns launch without tracking specs. Attribution is reactive, not pre-defined.
Critical Findings
Critical
Event taxonomy undefined
Estimated 60%+ of events fire without a naming convention. Attribution across campaign types is unreliable and non-comparable over time.
Critical
User identity resolution not configured
No user property schema detected. Cross-session and cross-device journeys cannot be stitched. Audience segmentation data is compromised.
Moderate
No pre-campaign tracking specification process
Measurement requirements are defined post-launch. This structurally limits your ability to prove campaign ROI and introduces retroactive data quality risk.
Moderate
Tag container governance absent
No documented tag audit or QA protocol. Unknown number of duplicate or outdated tags may be impacting page performance and data accuracy.
🔒
Full Remediation Roadmap
Prioritized fix plan with effort estimates, stack-specific implementation steps, and revenue impact quantification.
Unlock Your Remediation Roadmap
Choose the engagement that matches where you need to go. Every engagement begins with your Readiness Report as the baseline.
Guided Sprint
$15K
We deliver the blueprint. Your team builds.
Full Implementation
$50K+
End-to-end build, QA, and validation.
Measurement Ops
$8K/mo
Ongoing governance & tracking ops retainer.
Want to see what's actually firing on your site?
Run a passive tag audit — no setup, results in 20 seconds.